IndyCar Application for iPhone and iPod Touch Now Available on Apple App Store. Official IRL App Launched Before Sunday's Indy 500
Indianapolis, IN (PRWEB) May 22, 2009 -- The Indy Racing League today announced the launch of the official IndyCar application on the Apple App Store. The new app for iPhone and iPod touch offers fans compelling features including race action videos and the ability to monitor race leaders live on the track. The app is available in time for this season's Indy 500 weekend. The Indy 500 -"The Greatest Spectacle in Racing" - is the biggest motor racing event in the world.
"At the IndyCar Series we're eager to provide our iPhone and iPod touch users with a unique, feature-packed experience on their revolutionary devices," said John Lewis, Vice President of Marketing and League Development for the Indy Racing League. "We're excited about the new IndyCar app because it gives our fans the ultimate IndyCar Series experience on their iPhone or iPod touch."
"With the July powered app, IndyCar fans enjoy a unique iPhone and iPod touch experience that is rich on live event action and information," said Kelvin Rowlette, EVP, Sales and Business Development, July Systems. "Mobile internet channels and applications powered by July Systems are user-centric - they result in significantly higher brand loyalty, premium advertising inventory for publishers, and the opportunity for advertisers to engage with users. We're delighted to expand our partnership with the IRL with this application."
The IndyCar App features include:
* Near real-time race action videos that are updated as race events occur. Pit incidents, crashes, finish line action, the winner's circle and more are delivered to IndyCar Series fans within minutes.
* Follow race leaders live on the track with a 'Live Gap View' for fans - a visual representation of the gap between the race leader and other drivers during live race events.
The app was developed in partnership with July Systems - a mobile internet pioneer with several leading American media networks, including major sports brands and leagues, among its customers. The July Systems powered IndyCar Mobile portal (http://m.indycar.com) was a Webby Awards nominee and honoree for 2009. For more information please visit http://www.julysystems.com
Availability
The IndyCar application is available for $0.99 from Apple's App Store on iPhone and iPod touch or at www.itunes.com/appstore/. It is currently the top sports application on iTunes.
To go directly to the app, click http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=315828325 or search by the keywords: IndyCar, Indy 500, Indy, auto racing, and racing.
About the IndyCar Series
The IndyCar Series is the premier open-wheel series in the United States, competing on a challenging combination of superspeedways, short ovals, scenic road courses and temporary street circuits. In 2009 the IndyCar Series will conduct 14 races in the U.S., two in Canada and one in Japan, all available worldwide through comprehensive, long-term agreements with ABC and VERSUS, with all races broadcast in High-Definition. A leader in motorsports technology, the IndyCar Series is the first racing series to power its Honda engines on 100 percent fuel-grade ethanol, a renewable and environmentally friendly fuel. The IndyCar Series continues to the be the fastest, most competitive and innovative racing series, attracting a diverse lineup of drivers including Scott Dixon, Danica Patrick, Graham Rahal, Marco Andretti, Dan Wheldon, Dario Franchitti and Tony Kanaan and Ryan Briscoe. For more information on the IndyCar Series, please visit www.indycar.com .
About July Systems
July Systems is a leading mobile media company. July Systems' Mi™ Platform - helps brands publish and distribute on the mobile internet, monetize inventory, and personalize services for consumers. It is the industry's first Mobile 2.0 publishing platform, and powers several premium Media, Entertainment, News, and Sports brands. These user-centric mobile internet channels result in significantly increased usage, advertising inventory for publishers, and an engaged opportunity for advertisers. Pioneers in the mobile internet space, July Systems' multi-domain team have over a decade of experience in building and launching mobile internet products worldwide. July Systems is privately held and operates out of offices in New York, Los Angeles & Bangalore. The Mi™ Channel Platform powers some of the most popular brands in the world. They include in the United States: CBS Sports, Vh1, Fox Entertainment Group - Fox Mobile, Fox.com, Fox Reality, FX, Speed, National Geographic, Comedy Central, Nickelodeon, NBA, NASCAR, PGA Tour, GOLF.com, Indy Racing League, NBC Sports, Travel Channel, Travel + Leisure Magazine, Teen.com, Lifetime, and in India: NDTV - NDTV Profit, NDTV Cricket Network 18 - IBN Live, Moneycontrol, CricketNext, and HT Media's Mint - an exclusive partner of the Wall Street Journal.
Media Inquiries:
Skip Brown
Indy Racing League
317-492-8836
Venkat Srinivasan
Director, Marketing Communications
July Systems
+1 323 319 5119
Kelvin Rowlette
EVP, Sales and Business Development
July Systems
+1 650 888 8687
###
Get Official NASCAR Merchandise
Perfect for Gifts & Souvenirs - Official NASCAR Caps, Shirts, Jackets and other Apparel, Memorabilia, Die Cast Cars & Cases, Calendars, Posters, Watches, Gift Certificates, Ceiling & Floor Lamps, Drinking Mugs, Games, Toys, License Plates and Much, Much More!
The Official NASCAR SuperStore
Killer Clothes - Killer Stuff - For Serious Racers and Racing Fans
Get Great Seats For Top Racing Events
Related Articles:
Here's Some Wild Racing Crash Videos
Here's some pretty spectacular crashes during a variety of races...
Win or Lose: Horse Racing is Special
As a sport, horse racing has a history of several centuries. The kings of the world enjoyed in, now a section of the society enjoys it. Horse racing promises some thrills, fun and rush of adrenaline, which can't be seen anywhere else. Horse racing is not everyone. It is a very limited affair. Don't even dream getting into the sport, if you have a shallow pocket and a weak heart. This sport traditionally belongs to the class of the sophisticated. Forget about horse racing, if you feel inadequate.
Toumaster And Gaerne Motocross Apparel And Supplies - Comparing The Top Brands
If you are a motocross and offroad enthusiast, we have put together a listing of equipment and apparel from two of the top manufacturers in the industry; Gaerne and Tourmaster We have provided some very good information and details that could help you to decide which product may be right for you
Online Horse Racing Games and Racebook Bettors
Online horse racing games are becoming more popular worldwide because of their convenience. The World Wide Web has changed the way we look at a lot of things. Many things can be done online and horse racing is just one of those events. Racebook bettors like online horse racing games because this enables them to enjoy the thrill of a horse race without the hassles of having to go to a race track.
The Qualities In Horse Racing Systems That Matter
There are so many horse racing systems on the Internet today Each system offers its own set of features, services, and limitations at the same time
NYRA and Horse Racing Simulation LLC Introduce Interactive 3D Race Simulation of the Belmont Stakes and 3 other Grade 1 Stake Races for Belmont Stakes
The New York Racing Association (NYRA) and Horse Racing Simulation LLC announced today the launch of an exciting product that is both an interactive horse race handicapping tool as well as an exciting and innovative horse racing game featuring champion race horse Big Brown running in the 2008 Belmont Stakes and available at (www.NYRA.com) and (www.BelmontStakesGame.com).
Thoroughbred Horse Racing and Their Various Forms
The most popular form of horse racing in the whole world is Thoroughbred horse racing and got so popular that some horse racing fans do not know of any other form of horse racing. Thoroughbred horse racing is also known as the 'sport of kings? by some horse racing fans. A thoroughbred horse owner would hire a trainer to condition and train his horse for only one form of horse race, because a good trainer will know that there are training regimens for every type of horse race. Sometimes an owner will opt to enter his horse in races that are similar to what the horse is being trained for.
Horse Racing NZ Tips
There are a lot of people in horse racing enjoying the benefits of betting and are determined to create a long standing tradition of glory and honor in regards to winning at racing Sure it's not always looked upon as the most entertaining of sports, but at least you're not sitting around waiting for five hundred laps like you would be doing for Nascar or Indy race series
Horse Racing Tips: Lay Favourites And Profit Every Day!
Horse Racing Tips, Lay.
Drag Racing Push-n-Play Skill Slot Machine - The Overview And The Review
Here lies the unbiased and unexaggerated review of Drag Racing Push-n-Play Skill Slot Machine Click down the page and know more about the Drag Racing Push-n-Play Skill Slot Machines
Sure2Profit Review About Brand New 'Sure2Profit Multibet 2.0' Horse Racing Software, Every Day People Can Finally Make A Living Off Betting On Horse
The brand new horse racing software from horse racing tips website Sure2Profit.com gets a review before its launch. According to the reviewers, this horse racing system package will definitely allow every day punters to finally make a wealthy tax-free living off betting on horse racing. The day the punters take finally revenge on the their bookies seems to be arrived, just keep reading...
Leading Developer of Horse Racing Games Introduces The Ultimate Gaming Experience Just In Time for the 135th Running of the Kentucky Derby
Horse Racing Simulation LLC, leading developer of horse racing games, announces the next release of their new game including the long-awaited trainer game component.
Horse Racing Partnerships - Become an Instant Winner!
Horse Racing Partnerships are being formed and creating instant winners That's right, people are getting more and more help in regards to horse race winnings, and will be fortunate in these modern times because there is a lot going on in the world of horse racing
Horse Racing Videos and Racebooks
One of the oldest sports in history is horse racing. Horse racing still has strong followers all over the world even though technology has continued to produce various forms of racing. With access to the World Wide Web today, you will find that many Racebook Bettors actually try to locate horse racing videos. Why do these people do this?
Horse Space Hoppers (Horsey Hoppers) - Horse Racing Game
The Horse Space Hoppers can be used on their own or as a funny horse racing game where you can really horse about and have a laugh! Rise to the challenge of being the ultimate jockey as you don your coloured hat, grab the Horsey Hoppers handles and bounce your way to a cantering finish! Party venues don't usually allow horses but the Horse Space Hoppers Horse Racing Game is sure to be allowed! Realistic manes, stirrups and saddles, you'll be giggling and galloping like craaazyyyy horrrrrses! http://www.find-me-a-gift.co.uk/horse-space-hoppers-horsey-hoppers-inflatable-horse-racing-game.htmlhttp://www.find-me-a-gift.co.uk/horse-space-hoppers-horsey-hoppers-inflatable-horse-racing-game.html Do you have a question about this product? Email us ...
